Continental Tire the Americas, also General Tire, has been supplying tires for the auto racing community throughout North America for many years, most notably in the Grand-AM Series: Rolex Sports Car Series and the Continental Tire Sports Car Challenge Series, among others.

These race slicks are provided to teams running Continental branded tires throughout the world. Their logo is displayed twice on the tire sidewall, symmetrically. This tire marketing technique allows the company to easily and affordably broadcast their name, image, and international prestige to the on-looking world.

Efforts to reach maximum brand awareness on the race track supplements a unique approach to online digital print marketing. A color choice of yellow text against a black background increases familiarity of the logo while providing a picturesque stand still appearance. This practice is proving to be effective and relevant when distributing digital media online and to social networks. If you are interested in our high performance labels for tire sidewalls, please click here: Permanent Tire Labels

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